How to inform Chiropractors about your product/service

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One of our main missions here at ChiroHub is to be a consumer advocate. The consumer may be patients, or it may be chiropractors themselves. Either way, we want users to be able to see what is available to them in the chiropractic industry and to learn from what others are saying. Please keep in mind that we are NOT trying to resell your product as a distributor, rather we want to be an unbiased source for consumer research. So, if you're a manufacturer or service provider in this growing industry, how can you inform Chiropractors about your products? Here are several suggestions:

1) Get Listed - This is easy and FREE. Make sure that your products are listed in the appropriate category in our Chiropractic Product Reviews section. While you're there, check the descriptions for each of your listings to make sure they are accurate and that they include your current contact info. You can also add an image to any of these listings. Read our recent posting on how an image enhances your listing. You can also use the "search" box in the top right corner of the website, or the "advanced search" option in the left menu to find all of your products listed in ChiroHub.

2) Get Featured - This is an inexpensive way to increase your exposure on ChiroHub. Any featured listing automatically gets placed at the top of the results for any search that is done for words contained in your listing (including your contact info). This is one reason you want to use an accurate and detailed description when submitting information about your products. Featured listings also get to submit a mini press release paragraph that gets published in our "Latest News" section of the Home Page. To learn more about getting featured, please visit our Featured Listing Page.

3) Go Live with Video - Nothing is better than a live demonstration of your product. The next best thing is a video of that demonstration. Most consumers are skeptical of a sales pitch (rightfully so), but hearing from an independent third party removes that bias. We give users an honest introduction to the product using the dynamic medium of video, so this means that we reserve the right to voice our own critique of the product. If you are proud of what you have to offer, then find out how you can Submit a Product for review today!

4) Submit Articles - If you are involved in an esoteric niche market within the chiropractic industry, then you are probably acutely aware of how fragmented the industry has become. How can you educate chiropractors about your niche? How can you help them make informed decisions when comparing their options? We invite articles on these very topics. In order to protect the consumer, your name and company affiliation will be clearly stated with the article, and we reserve the right to refuse publishing any content that is overtly biased or otherwise not aligned with ChiroHub's mission. Examples might include - what to look for when shopping for practice management software, or 10 things to avoid with Practice Management consulting firms. Email us your ideas today!

5) Banner Advertisement - If you are ready to take your brand exposure to the next level, then a Banner Advertisement is a great way to accomplish this. The current banner ads can be seen in the column to your right ---------> You will notice that these same banners appear on EVERY page you visit on ChiroHub. We have almost 100,000 pages, so you get much more than just Home Page exposure. Besides, somebody has to pay for this wonderful website, it might as well be you :) Visit our Advertising Rates page to see what the current prices are.

Add a description to your listing for FREE!!!

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We have heard repeated requests to have more information included in the listings, and we have listened. We are now going to allow you to add some essential details of your practice as part of the FREE Basic Listing. There are some limitations - you are limited to 100 total words in your description, and you are required to address 4 of the 5 topics below: 1) Chiropractic School of attendance 2) Technique systems/styles utilized 3) Adjunct therapies offered 4) Style of Practice (including # of practitioners and types of licenses) 5) Any additional certifications/diplomates/degrees Email us your details now to enhance your current listing for FREE (don't forget to include your full name and city of practice). It is our hope that Chiropractors, and other health care professionals, will be able to use this information when making decisions about whom to refer to. After all, this is one of the main purposes of ChiroHub - to encourage inter-disciplinary referrals to and from Chiropractors. Our ratings and reviews system will help you see what patients are saying about the individual Chiropractor, and now you can see what the Chiropractor is saying about him/herself. This is just one more way ChiroHub is helping you achieve your business goals. Please send us your feedback if there are any other features you would like to see added to this growing website!

Example Nutritional Supplement Catalog Upload

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Many Chiropractors use nutritional supplements to help their patients achieve health and wellness faster and more long term. As you may already by aware, ChiroHub offers Chiropractic Product Reviews for Nutritional Supplements offered by companies that sell exclusively to Health Care Professionals (HCP's). We are getting an increased demand for specific details about the plethora of nutritional supplements that each company offers. In order to help users find as much consumer information on one site as possible, we are currently loading product catalogs from various Supplement Companies. If you don't see the products of your preferred company listed, please contact them to have them submit their information to ChiroHub. If you're a Supplement Company, we strongly encourage you to make sure that your products are listed, images are associated with each listing, and your information is current. To make loading your catalog on ChiroHub easier, we are providing this EXAMPLE SPREADSHEET to show you the format required for upload on ChiroHub. Once you've put your catalog in the appropriate spreadsheet format, you can email it to us. We will then send you a product copyright license agreement that enables us to use the associated images. Once you send us the spreadsheet, we will take care of the rest. Several companies have already taking advantage of this feature on ChiroHub - check out the listings for Integrative Therapeutics to see the difference loading your catalog makes.

Comparing Chiropractic Directories

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When deciding which site you're going to use, or which Chiropractic Directory you want to spend your precious marketing dollars on, it's important to understand the differences between the various directories. As you know, ChiroHub is very dedicated to keeping the consumer informed. With that mission in mind, we have started to develop a comparison chart of the Chiropractic Directories that we find on the internet. If you think we are selecting criteria just to make our site look the best, then we invite you to suggest different criteria. One thing that we can't really quantify is the user-friendliness of the Chiropractic Directory, but we think you'll easily be able to determine what you like best by spending a few minutes on each site. The chart below works as follows: The first three columns show the amount of Chiropractors listed in each of the top 3 cities in the United States. The other columns indicate additional features found on the site to make it a more robust user experience. Image You can clearly see that there are only a few directories out there that have a substantial amount of Chiropractors listed. Some may argue that a directory with only a few other DC's listed would effectively eliminate the competition. However, you should ask yourself, which directory is the general public (i.e. potential patients) more likely to use? A site that has only a handful of listings for a major city, or a directory that lists every known doctor in the area? Further, when that database offers user feedback and reviews, the public becomes even more informed. We think the decision is clear!

Make your listings stand out with an IMAGE

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If you've perused the pages of ChiroHub’s various directories, you’ve noticed that certain listings stand out from the rest. An obvious way to make your listing stand out is to upgrade to a featured listing. For Chiropractors, this is an easy way to make your ad much more attractive, and to increase its visibility in searches. Go to our page on “How to upgrade my Chiropractic Directory Listing” for rates and details. For Chiropractic Product Manufacturers/Suppliers/Service Providers, there’s good news. You can get an image added to any of your listings for FREE. Why do we give you free listings, while the Chiropractors have to pay or earn their upgrades? It’s not because we like you better. In fact, we are doing this for the Chiropractors. We want them to be able to see the products they are reviewing. It makes our database of Chiropractic Products/Services much more user friendly. Let us give you an example – say you’re a Chiropractor, and you’re in the market for a new Elevation Chiropractic Table. You know there are a lot of choices out there, but you just can’t decide which is the best value. To make your informed consumer decision, you jump on ChiroHub to check out our product reviews. While scanning the results of your search, you notice that some have thumbnail images, and others do not. Which listings are you most likely to click on? It’s just like shopping on Ebay, you’re going to click on the ones that have an image associated with them. By viewing the photo, you will be able to see the features that the manufacturer lists in the product description, thereby improving your ability to make an informed consumer decision. Another advantage of having an image associated with your listings is Branding. If you’ve never heard the term – pick up any marketing book. This image will serve as a reminder to people about who your company is. When you see golden arches, what do you think? You probably think of McDonalds. That’s an example of branding. Let it work for your business today (only we recommend you avoid the French fries)! Send us an email now to get an image associated with your listing.

How to get a FREE Enhanced Listing in our Chiropractic Directory

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Since one of our primary goals is to get user interaction on our site, we want to encourage this by offering your first year of an Enhanced Listing Upgrade for FREE when you help improve ChiroHub. This is a $29.99 value, and it is a great way to help make your listing stand out from the competition. An Enhanced Listing includes all of the following:

1) One full-color image of you or your practice

2) A full description of your practice (max 250 words; subject to approval)

3) A direct link from ChiroHub to your clinic’s website

In order to qualify for this FREE Enhanced Listing, you only need to earn a total of 3 ChiroHub Points. These points can be earned in several ways:

A) Place a link from your site to ChiroHub = 1 point

B) Write a review in our Chiropractic Product Reviews section = 1 point for each review. [These reviews must be at least 100 words, and you must have had real experience with the product or service about which you are writing.]

C) Mention ChiroHub in a post and put a link to our Home page on your State Chiropractor’s List Serve discussion forum. = 2 points

D) Submit an article to the ChiroHub Blog = 3 points [Your article must be at least 500 words in length (this is only the body text). You must cite all of your sources, and we require a minimum of two citations per article. The topic of your article must be PRE-approved by our staff. We try to be very fair and open minded about the content, but we do require this as part of the submission process. If you have already developed articles to give out to your patients, then this is a quick way to leverage those articles for quality advertising.

Example topics might include: headaches, fibromyalgia, chronic fatigue, sports injuries, pediatric care, chiropractic product reviews, marketing strategies, practice building strategies, clinical research, how-to articles, Peer-reviewed Journal submission guidelines, etc… Please email us today with your ideas.]

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